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Take control of your finances

Customize, choose, and control your own payment plans on your terms, with no fixed installments. Apply for your TRU limit and pay for what you love.

Under supervision and regulation of the FRA.

TRU app home screen showing your approved TRU limit
0% interest
Monthly1,000 EGP
Approved in minutesUp to 60 months
  • Partner merchants

  • Points of sale

  • Months max term

  • Interest options

Where to use TRU

Shop at 1600+ merchants, online and in-store

View all partners
  • Carrefour, TRU partner
  • Vodafone Egypt, TRU partner
  • Matgr, TRU partner
  • Kabbani, TRU partner
  • Ego, TRU partner
  • SHATTA, TRU partner
  • Victory Camp, TRU partner
  • MAGRABi Optical, TRU partner
  • 4Level1, TRU partner
  • Dubai Phone, TRU partner
  • First Golf Car, TRU partner
  • Smart Furniture Damanhor, TRU partner
  • Travel Yalla, TRU partner
  • Rush Brush, TRU partner
  • EL Salam Bikes, TRU partner
  • Auto Zone, TRU partner
  • Happy Vision, TRU partner
  • Dental Care Center (D.C.C), TRU partner
  • Vibe Egypt Trading, TRU partner
  • Travimania, TRU partner
  • Ladyy.com, TRU partner
  • Mix Bikes, TRU partner
  • Rw2haa, TRU partner
  • Kids Station, TRU partner
  • Spinneys Egypt, TRU partner
  • Dahab Masr, TRU partner
  • Sharaf DG, TRU partner
  • Express Tires, TRU partner
  • Bloom Pharmacy, TRU partner
  • The King Car Accessories, TRU partner

New stores added every week.

How it works

Get started in three simple steps

From download to checkout, TRU keeps you in control the whole way.

  1. Download the TRU app

    Get TRU on iOS or Android in a couple of taps.

  2. Apply for your TRU limit

    A quick application gives you a pre-approved limit to spend.

  3. Activate and take it home

    Customize your plan and pay at 1600+ merchants, online or in-store.

TRU Flex

Customize every detail in your payment plan on your terms

Choose your 0, or choose Fit in Flex.

Pick the one that fits you
Up to 18 months

0%

Interest rate

Up to 60 months

Fit in Flex

Spread the cost with the lowest fees and interest.

Up to 60 months

0%

Purchase fee

TRU Ctrl

Change your plan, even after you buy

Changed your mind? Reschedule a payment, extend your tenure, or pay early. All from the app, even after you've bought.

  • Reschedule upcoming payments
  • Extend or shorten your tenure
  • Pay off early, with no penalty

Financing for high-value assets

Financing for cars, jets, yachts, and home finishing, with fast approvals and dedicated support.

Financing up to

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Furnishing

  • Flexible loan terms

    Terms up to 72 months with exclusive interest rates.

  • High-value assets

    For exotic cars, private jets, yachts, and more.

  • Fast, simple process

    Apply, get approved, and manage everything from the app.

Sylndr Swift — powered by TRU

Finance the car you saw on Sylndr

Pick your car on Sylndr and finance it with TRU. Fully digital, approved in minutes.

  • Up to 6 years
  • 10-minute approval
  • Up to EGP 5M
Check Sylndr cars
Why TRU

Everything you need to buy now, pay your way

Flexible, transparent and genuinely on your side.

  • TRU Control

    Adjust your plan after you buy: reschedule, extend, or pay off early with no penalty.

  • Apply in minutes

    Apply once for your TRU limit and get a real-time decision. Fully digital, no paperwork.

  • TRU+

    Get higher limits for big-ticket buys and home finishing, up to EGP 10M.

  • Choose your Zero

    Zero down payment, zero interest, or zero fees. Fit in Flex, your way.

  • Online & in-store

    Use your limit across 1600+ merchants and 2,000+ stores, online and at the branch.

  • Safe & regulated

    Licensed consumer finance under the supervision of the FRA.

For business

Grow sales with TRU at checkout

Join TRU's network and let your customers pay in flexible installments, while you get paid upfront.

  • Boost conversion and average order value
  • Get paid in full, upfront
  • We take on the credit and fraud risk
  • Easy integration for online and in-store
Become a partner
Get the app

Take control. Download TRU

Apply for your limit, build your plan, and manage everything from one app.

Scan to download

or

Download on the App StoreGet it on Google Play

Got questions? Download TRU and chat with us.

TRU app home screen showing your approved TRU limit
FAQ

Questions, answered

Everything you need to know about TRU.

Take control of your finances today

Download TRU, apply for your limit, and pay your way at 1600+ merchants.

Available on iOS and Android.

Download now